Warning - Read This Now Before You Buy Pure Noni Juice!

December 15th, 2009

Warning - Read This Now Before You Buy Pure Noni Juice!

When you see the phrase pure noni juice, it means that this is noni juice which has not been blended with other juices and does not have any added sugar, flavorings or preservatives.

For some people, pure noni juice also means that it is unpasteurized however most noni juice products on the market (including pure noni juice) for safety reasons do go through the pasteurization process. More often than not, pure noni juice is made from organically grown noni that has been allowed to age and ferment naturally for a period of 3 to 6 months. This makes for a more concentrated juice packed full of all the beneficial vitamins and nutrients that the noni fruit contains.

However there can be significant differences in the overall quality of pure noni juice products. One of the main reasons for this is that much depends on the ripeness of the fruit when it was picked. Noni that is harvested prematurely will not ferment adequately and it’s nutrient levels will be lower than noni picked when it is fully mature.

It’s important to know this since some pure noni juice manufacturers may harvest the fruit too early resulting in a sub-standard product. Remember the aging process for noni can be as long as 3 to 6 months and basically the longer it is allowed to ferment the more concentrated the final product will be.

People need to know when shopping for pure noni juice that not everything you see sold as pure noni juice actually is. Many of these products contain very little noni juice; some contain only noni pulp or noni extract and are largely made from other fruit juices. It might look like noni juice and say pure noni juice on the label but it may in fact not be anything close to the real thing.

To make sure that you’re really buying pure noni juice, always check the label carefully before purchasing. Look at what’s contained - what you want is pure noni juice and nothing else; if other fruit juices are listed on the label, you’ll want to keep looking for another product.

The origin of the juice is another clue to its quality; the best noni (and thus the best pure noni juice) comes from Hawaii, Tahiti and the Marquesas Islands. These are places with volcanic soil which is ideal for growing noni. As long as you’re looking at the label, you may want to check to see if the pure noni juice product you’re looking at is pasteurized.

The FDA is not responsible for ensuring that these products are actually as pure as their manufacturers claim, so in this case consumers are on their own to evaluate this. If you’re interested in doing so, it is possible to make sure that you’re getting authentic pure noni juice by buying noni fruit and fermenting it yourself. It’s easy enough to do - just leave the fruit in a bowl at room temperature. As the noni ferments, juice will leak out, which you can then collect. If at all possible, choose organically grown fruit if you plan to make your own pure noni juice.

If pure noni juice is what you’re looking for, you’ll have to be a careful shopper to make sure you’re really getting noni juice and not some other sort of juice cocktail which has only the smallest amount of noni juice. If you want all of the nutritional value and health benefits which the noni fruit has to offer, make sure that you’re buying pure noni juice and nothing else.

Nathan Marks is a researcher of complementary medicines. He passionately follows the “food as medicine” principle or in other words the idea that “you are what you eat”. After spending time in the Pacific he has also become an advocate of pure noni juice.For more information on pure noni juiceplease come and visit Nathan’s site.